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SEOUL - It is just a variation on fermented cabbage, garlic and chile
peppers, but Asians are scooping up record amounts of kimchi, hoping
Korea's national dish is really a wonder drug.
Southeast Asians are stocking up on it.
China has embraced it. And South Koreans, who already eat it with every
meal, are buying even more than usual amid hope that word of its curative
powers will boost national fame, culture and fortune overseas.
"I can't imagine a meal without kimchi,"
said Lee Eun Ja, a housewife, 43, pushing her shopping cart through
the aisles of the New Core Supermarket in Ilsan. "I'm making my
children eat a lot more of it these days. I certainly believe it fights
SARS."
It is the threat of SARS, or severe
acute respiratory syndrome, that has ignited the current interest in
kimchi as something more than an acquired taste.
Like kimchi itself, the science is, well,
a bit tangy. Hong Jong Hoon, a technical consultant with the Korea Agriculture
Development Institute, has played a key role in the kimchi surge by
saying what many here quietly believe: The national dish is behind South
Korea's almost complete lack of SARS.
The theory was reported by the august
Financial Times - whose distinctive salmon tone, some have pointed out,
resembles the color of kimchi in the right light. The report boosted
shares of kimchi producers and sent export orders flying out of their
fermentation vats.
Hong is quick to admit he's not a doctor.
But he says is a scientist knowledgeable about plant diseases and the
ways of living organisms. His SARS research was done over the Internet,
he says.
Hong says he started at the Center for
Disease Control and Prevention's Web site, which cites a suspected causal
link between SARS and the coronavirus. He then made his way to Sanford
University's site, which lists - along with reducing stress, getting
more sleep and frequently washing your hands - putting drops of garlic
juice on the nostrils as a way to fight infection.
Put it all together, he says, and you
see why South Korea has had only a handful of suspected cases of SARS
and no fatalities, despite its close proximity to China, where the virus
originated, and to hard-hit Hong Kong and Taiwan.
Hong concedes that many other countries
make ample use of garlic in their diets, including Italy and China.
But they cook their garlic; Koreans eat theirs raw in kimchi. His theory
may be tough to prove, but that doesn't mean it isn't true, he says.
"Medical doctors are in a way artisans.
They cut and stitch. They move bones," he said. "But their
philosphy comes from chemistry and biology. I studied science and chemistry.
I can make some important connections here and there through the Internet."
Health professionals counter, however,
that the kimchi theory breeds complacency, spreads potentially false
information and otherwise undercuts their efforts to stem the disease.
"It's a major concern with all medicine
touted without being proven," said Dr. David Heymann, Geneva-based
director general of the World Health Organization's communicable disease
cluster. "There have been many different products and lots of proposals
from different countries involving folk remedies. If they feel it's
important, it needs to be studied."
Park Yong Woo, a doctor of family medicine
at Seoul's Samsung Hospital, agreed that testing was needed before people
leap to any conclusion. But personally, he said, he's convinced of its
healing properties.
"I'd like to compare it with an orchestra,"
said Park. "It's made of cabbage. But within that are a lot of
healthy constituents, including garlic, ginger and chile peppers. It's
very harmonious food."
Kim Man Jo, a food industry consultant
and author of several books, including "Kimchi, 1,000 years,"Kimchi,
Hi!" and soon-to-be released "Kimchi Odyssey," has yet
another theory.
This legend in the kimchi world - she
holds two kimchi-related doctoral degrees and the unofficial title of
"godmother of kimchi studies" - believes the secret is in
the fermentation process. In particular, she said, kimchi's helpful
bacteria break down and destroy harmful, unwanted microbes.
"It can cope with SARS," said
the food scientist, who is sometimes asked overseas if she's so devoted
to kimchi because her name is Kim. "They haven't done experiments
yet, but harmful diseases can be dominated by the lactobacilli."
Kimchi is certainly no stranger to hyperbole
or myth. Nor is this likely to be the last claim of near-magical curative
powers; its boosters claim it can prevent AIDS. Partisans say Confucius
ate it, Homer wrote about it in "The Odyssey" and Cleopatra
derived her beauty from it.
What historians generally agree on is
that the Chinese first developed an early form of the pickled vegetable
dish around 50 BC that was quickly adopted by Koreans as a way of preserving
nutritious vegetables through long, bleak winters.
Chile peppers arrived much later in Korea
from Japan - by some reports on the heels of a Japanese invasion; by
others, aboard Portuguese ships based in Nagasaki - around the end of
16th century, although the first written mention of chiles' widespread
use in kimchi and everyday rural life doesn't appear until the 18th
century.
Since then, however, Korea's love affair
with the hot spice has been joyous and passionate. Koreans now produce
more than 200 different chile-stuffed varieties of kimchi using everything
from cabbage, radish and shrimp to picked fish, ginger and cucumbers.
In the process, it's becoming inextricably
linked with Korean culture. Koreans say "kimchiiiiiiii" instead
of "cheese" in front of the cameras, compare its taste to
a baby's first contact with its mother and even say it's caused the
fiery national temperament.
Some Japanese believe its nutritional
power is the secret behind Korean women's long legs and smooth skin.
Others claim it's so strong it has caused Korean athletes to fail doping
tests. It's been called a psychological and physiological lifeline for
Koreans and touted as a sure-fire way to live longer.
During the Vietnam War, the government
commissioned scientists to produce canned kimchi in order to bolster
sagging troop morale in Southeast Asia. "Kimchi is like air to
Korean people," said Joo Young Ha, assistant professor with the
Academy of Korean Studies and a former curator of eight years at Seoul's
Kimchi Museum. "They don't notice it until they're without it."
And in the mid-1990s, South Korea and
Japan faced off in a kimchi trade war after Japanese food companies
sought to rebrand it as a Japanese food under the name "kimu chi"
before an international trade panel ruled in South Korea's favor.
"Japanese kimchi is not genuine kimchi,"
sniffed a Web site devoted to the dispute. "It is nothing but copycat
kimchi."
Koreans eat 40 pounds of kimchi annually
per person, on average, with museums, foundations and research institutes
now devoted to the beloved national pickle. Even as consumption of other
traditional foods has declined globally in the face of fast food's relentless
onslaught, kimchi has held its own and even found its way onto burgers
and pizza.
One big impediment to spreading kimchi
abroad is its strong smell. Foreigners often complain of the garlic
and chili odor lingering in elevators and hallways long after lunch.
Seoul-based Cheil Jedang Foods, one of
some 60 kimchi makers in South Korea, has done research on an odorless
variety made with dehydrated vegetables, although many Koreans counter
that such watered-down versions miss the point.
In recent weeks, top kimchi makers have
labored to keep up with demand as the kimchi-SARS theory has spread.
Major producer Dongwon saw its sales rise 46.2% during the first quarter;
rival Doosan's sales were up 40% during the same period to 7,000 tons;
and Pulmoowon reported a 44% sales increase in April.
North Korea has publicized the food's
curative power on state television even as demand in China for the Korean
export has shot up sharply, with Shanghai specialty grocery stores reporting
sales up 67%.
"My words spread to all the countries,
even China and the United Kingdom," said Hong. "I didn't intend
any commercialism. I just wanted that many more people could become
healthy."
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